Live CV
Professional Experience & CV
Fifteen years across global sportswear, aviation, media, entertainment and consumer brands — always where marketing meets commercial delivery.
adidas
Omni Channel Marketing Manager, Pacific
Leading wholesale activation, retail media, campaign planning and partner marketing across key sport and lifestyle retailers. Work spans product launches, retail activations, digital channels, content coordination, visual merchandising and post-campaign review.
AirAsia
Senior Marketing Manager, ANZ
Led ANZ brand and marketing strategy during market re-entry, supporting route visibility through media, social, content, partnerships and agency-led campaign delivery.
News Corp Australia
Senior Marketing Manager, Brand & Acquisition
Led brand, acquisition and platform marketing across News Corp’s digital marketing portfolio, including brand development, TVC, digital media, CRM and lead generation.
The LEGO Group
Marketing Manager, Digital & Content ANZ
Led digital, content and entertainment marketing across ANZ, including LEGO Masters, LEGO Star Wars, LEGO x McLaren Formula 1, Machine Bros and LEGO Playwaves.
Lion
Content & Digital Manager / Assistant Digital Manager
Led digital content, CRM and sponsorship activation across major Australian beer brands and sport partnerships, including XXXX, Hahn and the Queensland Maroons.
Selected commercial results available privately on request.
Education
Diploma of Communications
Macquarie University
Advisory
Industry Mentor
Masters of Marketing, Macquarie University
Academic Board Member
Data-Driven Marketing Foundations, Institute of Data