Adrian Di Francesco
adidas x rebel night football community activation

Commercial marketing leader across sport, entertainment, media and culture.

Adrian
Di FrancescoSport, Entertainment & Brand Marketing Leader

I build audience-led campaigns that connect brands, partners, content and retail moments to commercial outcomes.

View Work Download CV
Based
Sydney, Australia
Focus
Sport · Entertainment · Retail
Experience
15 years

Experience across

  • adidas logo
  • LEGO logo
  • AirAsia logo
  • News Corp logo
  • Lion logo
01

Selected work

Campaigns built where brand, culture and commercial meet.

All work
adidas x Rebel Partner Marketing — adidas campaign imagery
01Retail / Partner

adidas

adidas x Rebel Partner Marketing

A joint marketing platform turning a major retail partnership into a consistent, audience-led campaign rhythm.

View case study
adidas x Juventus Perth — adidas campaign imagery
02Sport

adidas

adidas x Juventus Perth

Bringing global football culture to life through content, talent, retail and fan engagement.

View case study
adidas Stadium — adidas campaign imagery
03Sport

adidas

adidas Stadium

A football-first marketing moment built around fandom, team culture and the retail expression of the game.

View case study
LEGO x McLaren Formula 1 — The LEGO Group campaign imagery
04Entertainment

The LEGO Group

LEGO x McLaren Formula 1

A licensed motorsport launch built for fans of the sport and fans of the build in equal measure.

View case study
LEGO Masters Australia — The LEGO Group campaign imagery
05Entertainment

The LEGO Group

LEGO Masters Australia

Broadcast entertainment marketing that turned a prime-time franchise into an ongoing brand and content platform.

View case study
Machine Bros — The LEGO Group campaign imagery
06Entertainment

The LEGO Group

Machine Bros

LEGO’s first locally produced short-form content series, built to create entertainment-led brand engagement for ANZ audiences.

View case study
02

Capability

Six disciplines, one commercial plan.

01

Campaign Strategy

Audience-first campaign architecture from insight and positioning through to channel plan and commercial measurement.

02

Partner Marketing

Joint business planning with retailers, broadcasters, platforms and rights holders — aligned to shared commercial goals.

03

Sport & Entertainment

Moment-led marketing around major sporting calendars, franchises, teams, talent and live entertainment properties.

04

Retail Activation

Bringing brand campaigns into physical and digital retail with consistent story, execution standards and conversion focus.

05

Content & Talent

Content ecosystems, creator and talent programs and always-on storytelling built for platform behaviour.

06

Media & Performance

Full-funnel media planning, acquisition, CRM and performance discipline connecting reach to commercial outcomes.

Portrait of Adrian Di Francesco
03

About

I’ve spent 15 years building campaigns across brands, retailers, broadcasters, agencies, platforms and partners.

My work has spanned major sporting moments, global entertainment franchises, product launches, retail campaigns, content platforms and digital acquisition.

The common thread is clear strategy, strong creative execution and measurable commercial impact.

More about Adrian
04

Experience

Brand, retail, media and entertainment — from the inside.

Full CV
  • 01adidasOmni Channel Marketing Manager, Pacific
  • 02AirAsiaSenior Marketing Manager, ANZ
  • 03News Corp AustraliaSenior Marketing Manager, Brand & Acquisition
  • 04The LEGO GroupMarketing Manager, Digital & Content ANZ
  • 05LionContent & Digital Manager / Assistant Digital Manager
05

Contact

Looking for a marketing leader who understands brand, culture, partners and commercial delivery?

Let’s talk.

Get in touch adriandifrancesco@gmail.com