adidas · Sport / Culture / Retail / Partner / Content
adidas x Juventus Perth
Bringing global football culture to life through content, talent, retail and fan engagement.
Context
Juventus’ visit to Perth created a rare opportunity to connect global football culture with Australian fans, retail partners and adidas brand storytelling. The challenge was to make the moment feel bigger than a match, connecting football, Italian culture, fan energy, retail environments and content opportunities.
The Idea
Use the Juventus visit as a cultural and retail moment, creating content and fan-facing experiences that connected adidas, retail partners and football audiences.
My Role
- Supported the planning and execution of adidas’ activation across retail, content and partner touchpoints
- Worked with internal teams, retail partners and contributors to support content capture, player moments and fan engagement
Execution
- Football content capture
- Retail activation support
- Talent and player moment coordination
- Partner and contributor alignment
- Fan-facing experience planning
- Social and content amplification
Public-Safe Impact
- Helped adidas show up around a major global football moment in a way that connected brand, culture, retail and fan engagement
- Selected commercial results available privately on request.
Selected commercial results available privately on request.
Gallery
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