adidas x Rebel Partner Marketing

A national retail partnership carries brand, category and commercial expectations at the same time. The opportunity was to move from campaign-by-campaign activity to a shared marketing rhythm that both businesses could plan against.

Treat the partnership as a single audience journey rather than two marketing calendars. One story, expressed with the right emphasis for the brand audience, the retail shopper and the category moment.

• Led the joint marketing approach across brand and retail teams
• Set the campaign framework, calendar logic and channel roles
• Aligned creative, media and in-store execution standards
• Chaired working rhythm between brand, buying and retail marketing

• Consistent campaign look and language across retail touchpoints
• Category and franchise moments sequenced across the year
• Retail media and social working to the same audience narrative
• Clear in-store execution guidance for national rollout

• A repeatable partner marketing model both teams could plan against
• Consistent brand expression from campaign to shop floor
• Faster turnaround on seasonal and moment-led activity

Selected commercial results available privately on request.