adidas · Sport / Retail / Partner / Culture
Ultra Football x Liverpool FC
Connecting football retail, fandom, product storytelling and local cultural relevance.
Context
Football retail is strongest when product, fandom and local culture meet. The Liverpool FC launch created an opportunity to bring football energy into a retail environment and connect fans with a product moment in a more meaningful way.
The Idea
Create a football-led retail activation that connected adidas, Ultra Football, Liverpool fandom and local audience engagement.
My Role
- Supported activation planning across adidas and retail partner teams
- Helped connect the product story with content, retail experience and fan engagement opportunities
Execution
- Retail activation planning
- Football product storytelling
- Partner coordination
- Fan engagement experience
- Content and social amplification
- Talent-led moment support
Public-Safe Impact
- Helped turn a product and retail moment into a football culture activation
- Selected commercial results available privately on request.
Selected commercial results available privately on request.
Gallery
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