Machine Bros

Short-form content is where younger audiences discover and return to brands. The challenge was creating locally relevant entertainment that felt native to the platform, not like an ad.

Produce an entertainment-first series led by local creators, letting the brand sit inside content audiences actually wanted to watch.

• Concepted and launched Machine Bros, a locally produced short-form content series for LEGO ANZ
• Worked across creative development, production, partner alignment, media planning and campaign rollout

• Original content concept
• Local production model
• Short-form video development
• Digital and social amplification
• Campaign asset planning
• Internal and partner coordination

• Created a scalable model for local LEGO content production
• Helped build brand engagement through entertainment-led storytelling
• Audience reach and engagement across digital channels

Selected commercial results available privately on request.