Services
How I work with brands, rights holders and retailers
Fifteen years inside brand, retail, media and entertainment teams — available as consulting, advisory, fractional leadership, or speaking and mentoring.
Selected commercial results available privately on request.
Consulting
Campaign and partnership strategy for a specific commercial problem.
Short, defined engagements: a campaign architecture, a sponsorship activation plan, a joint business plan with a retail partner, or a channel strategy that needs to be untangled before the next cycle starts.
- Audience and positioning work
- Campaign architecture and moment planning
- Sponsorship and partnership activation planning
- Retail and channel pull-through
Advisory
An experienced marketing voice alongside a team already doing the work.
Ongoing, lower-intensity support for founders and marketing leads who want a senior sounding board on plans, briefs, agency relationships and partner negotiations without adding headcount.
- Plan and brief review
- Agency and partner selection
- Sponsorship evaluation
- Marketing team structure and capability
Fractional marketing leadership
Senior in-house leadership for a defined period.
Stepping into a business through a launch, a market entry, a partnership cycle or a gap in the team — running the plan end to end with internal teams, agencies and partners.
- Campaign and calendar ownership
- Agency and partner management
- Cross-functional delivery with sales and retail
- Measurement and post-campaign review
Speaking and mentoring
Sessions on sport, entertainment and commercial marketing.
Talks, panels, workshops and one-to-one mentoring drawn from fifteen years across global brands, rights holders, retailers and media — including industry mentoring at Macquarie University and academic board work with the Institute of Data.
- Conference and panel appearances
- In-house team workshops
- University and program guest sessions
- One-to-one career mentoring
Where I'm strongest
Where brand, culture, partners and commercial delivery meet.
Most of my work sits in situations with several moving parts — a rights holder, a retailer, an agency, a media plan and a sales target that all need to point the same way. Recent examples include partner marketing with major sport retailers, global entertainment IP, and brand and acquisition programs across media.
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