News Corp Australia · Brand / Digital
NewsXtend Brand Launch
Building a new brand identity and acquisition platform for News Corp’s digital marketing business.
Context
NewsXtend needed a clearer brand identity and campaign platform to support customer acquisition and market positioning. The challenge was to sharpen the brand story, modernise the identity and connect brand activity to measurable acquisition outcomes.
The Idea
Build a clearer, more ownable brand platform that could work across TV, digital, CRM, sales enablement and performance marketing.
My Role
- Led brand and acquisition activity across the NewsXtend portfolio
- Managed brand development, agency briefing, creative production, campaign rollout, CRM activity and performance reporting
Execution
- Brand identity development
- Brand architecture and messaging
- TVC campaign production
- Paid media and CRM activation
- Lead generation campaign planning
- Executive reporting and optimisation
Public-Safe Impact
- Helped reposition NewsXtend with a clearer brand platform and acquisition focus
- Connected brand development with performance marketing and lead generation
- Selected commercial results available privately on request.
Selected commercial results available privately on request.
Gallery
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